Issue 2(30), 2019

TABLE OF CONTENTS

ZYMA O., PTASHCHENKO О., SHEVCHENKO І., AFANASIEVA О.

International marketing and marketing audit in the context of European integration and globalization

9–25

MORHULETS O., NYSHENKO O.

Method of assessment of enterprise ready for outsourcing implementation

26–37

SHCHERBAK V., VARENYK D.

The role of innovation in the development of Ukraine’s competitive economy in the context of globalization

38–50

DOVBUSH V.

SWOT alternative strategies as a marketing policy tool of Bank Alliance JSC

51–61

PUZYROVA P.

Cluster education management concept through the prism of financial risk optimization and resource support

62–74

MUROVANA L.

Regulatory provision of public procurement system in the context of European integration of Ukraine

75–85

DMYTRIIEVA O.

Public-private partnership as an effective tool for state regulation of innovative development of transport infrastructure

86–102

DUDKO P.

E-commerce as a factor of innovative development of enterprises

103–114

SOLONENCHUK I.

Peculiarities of reforming the energy resources market of Ukraine

115–127

SHCHERBAK V.

Research on the possibility of innovative integration of Ukraine and the EU

128–136

KULAK N.

World experience of franchising relations

137–146