Issue 22, 2015 TABLE OF CONTENTS KRAKHMALYOVA N. The tools of communication activity of higher educational institutions of Ukraine 9–18 SELIVERSTOVA L. Management of innovation potential of the country 19–24 HRASHCHENKO I. The concept of management of innovation and investment activity of enterprises 25–34 HAVRYLENKO T., SHABATYN N. The main aspects of preparation the competent specialists in the context of sustainable development 35–41 SHCHERBAK V., MARCHENKO S. Pricing based on perception of the product value by agricultural machinery consumers 42–49 DIBROVA O. Analysis of information security management provisions in modern conditions 50–55 ZABURANNA L. Diversification of business activities in rural areas 56–69 VERGUN O. Management concept of higher education establishments investment potential 70–79 IVANOVA Z. Integrated business structures’ optimization principles 80–90 PYSANETS K. Step-by-step method of credit scoring model development for risk dynamics estimation and management 91–99 MUZICHENKO A. Scientific and methodological approaches and integrated assessment of economic security in Ukraine 100–113