Issue 22, 2015

ISSN 2415-3206 (Print)

Management, 2015, 22: 42–49

URI http://en.menagement.knutd.edu.ua/42-49-22-2015

JEL Classification: M410

UDC 338.45:658.8:631.3

V. SHCHERBAK

Kyiv National University of Technologies and Design

S. MARCHENKO

Interregional Academy of Personnel Management

PRICING BASED ON PERCEPTION OF THE PRODUCT VALUE BY AGRICULTURAL MACHINERY CONSUMERS

Language: English

Abstract. The paper deals with the authors’ research into substantiation of theoretical, methodological and practical principles of formation and implementation of a marketing logistics system of pricing of agricultural machinery manufacturers based on perception of the product value by agricultural machinery consumers. It substantiates the advisability of implementing a system of logistics support for marketing customer service policy in agricultural machinery industry produce markets, which helps manufacturers to gain sustainable competitive edges.

Keywords: logistics marketing pricing system, agricultural machinery manufacturer, market conditions, and customer service.

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Reference to this article:

Shcherbak, V., Marchenko, S. (2015). Pricing based on perception of the product value by agricultural machinery consumers. Management, 22: 42–49