Issue 24, 2016

ISSN 2415-3206 (Print)

Management, 2016, 24: 213–216

URI http://en.menagement.knutd.edu.ua/213-216-24-2016

JEL Classification: O120

UDC: 330.342.146

A. BAULA

Kyiv National University of Technologies and Design

CORPORATE SOCIAL RESPONSIBILITY AS A BASIS FOR DEVELOPMENT STRATEGY

Language: English

Introduction researched the directions of formation of social responsibility as a prerequisite for good governance in the modern world.

The purpose of research is to study the formation of methodological principles of CSR as a strategic direction of development.

Methods: abstract-logical method – to justify and specify key provisions of the CSR; method of analogies – to determine the competitive advantage of enterprises; graphical method – for visual representation of theoretical and practical study regulations.

Results: This approach allows to present the generation algorithm of corporate social responsibility, reduce time for searching different solutions, which have about the same efficiency, and enables you to choose the solution most appropriate for the specific conditions in the current economic realities of the market.

Conclusions: A process of forming social responsibility as a prerequisite for the effective development of business at this stage, that is based on the priority of implementation in practice instruments of corporate social responsibility, searching for evolutionary management methods of social responsibility most appropriate for certain industrial and commercial and economic conditions of domestic business.

Keywords: corporate social responsibility, philanthropy, development strategy, the mission of the enterprise, business management, commercial activity.

References

  1. Internet resources: Web site of the Verkhovna Rada Ukraine www.rada.gov.ua http://www.unglobalcompact.org/Portal/Default.asp?
  2. Web site dedicated to the Global Agreement of UNO.
  3. http://www.oecd.org/department/0,2688,en_2649_34889_1_1_1_1_1,00.html — Web page with information about OECD guidelines for multinational companies
  4. http://europa.eu.int/comm/employment_social/soc-dial/csr/csr_library.html — EU Web site dedicated to regulate CSR at EU level and in the EU Member States
  5. http://www.mallenbaker.net/csr/index.html — personal page of M. Baker (Mallen Baker) — Director of Business Development for the public
  6. http://www.csr-asia.com/index.php?linksid=9 — CSR Asia — The website dedicated to the development of CSR in Asia.
  7. http://www.nomura.com/ — Web page dedicated to the development of CSR in Japan
  8. http://www.findarticles.com/p/articles/mi_qa3757/is_200412/ai_n9471544 — Web page that contains a number of articles on the issue of legal regulation of CSR in the US
  9. Sotsial’na vidpovidal’nist’ biznesu v Ukrayini [Social responsibility of business in Ukraine] / Vidp. red..: Yu.Sayenko. – K.: „Batyskaf”, 2002. – 72.
  10. Visnyk doktryny pryvatnoyi initsiatyvy / Sotsial’na vidpovidal’nist’ biznesu v Ukrayini. [Social responsibility of business in Ukraine] M.Starodubs’ka. – K., UNTsPD, 2005. – 40.
  11. Employee Involvement to Improve Safety in the Workplace^ An Ethical Imperative. Sonny S.Ariss.Mid-American Journal of Business, Vol. 18, No.2.
  12. Social Accountancy (Accountability): Social Balance as a (no) instrument of ethic corporative action. Queila Regina Sourza. Electronic Journal of Business Ethics and Organization Srtudies. Vol. 9, No.2.

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Reference to this article:

Baula, A. (2016). Corporate social responsibility as a basis for development strategy. Management, 24: 213–216