Issue 23, 2016

ISSN 2415-3206 (Print)

Management, 2016, 23: 48–60

URI http://en.menagement.knutd.edu.ua/48-60-23-2016

JEL Classification: I230

UDC 658.532:658.27

V. SHCHERBAK

Kyiv National University of Technologies and Design

GENESIS OF CREATION AND DEVELOPMENT OF BRAND-CAPITAL OF KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN

Language: English

Abstract. A study of the formation genesis of multilevel model for brand promotion of modern institution in the educational market is performed. The proposed system of institution brand management based on the evaluation of capitalization and assets of the brand.

Keywords: multilevel model of brand promotion, university, education market, the level of brand capitalization of universities.

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Reference to this article:

Shcherbak, V. (2016). Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design. Management, 23: 48–60