Issue 23, 2016 TABLE OF CONTENTS GRYSHCHENKO I., BEBKO S. The model of evaluating the efficiency of educational services market based on the balanced scorecard 9–26 DENISENKO M., ZAKHARIN S., ODOTUK I. Funding for the operation and development of higher education in Ukraine: trends, problems and prospects 27–34 MORGULETS О., KHOMENKO О. Modern concept of service management 35–40 SKRYPNYK M., MATYUKHA M. Organizational aspects of strategic managerial accounting with consideration of international practice 41–47 SHCHERBAK V. Genesis of creation and development of brand-capital of Kyiv national university of technologies and design 48–60 Cited in Google Scholar TARASENKO I. Measurings of globalization: estimation of problems and ways of providing of steady development of Ukraine 61–73 GANUSHCHAK-YEFIMENKO L. The decision-making process in regards to the economic integration of small and medium businesses 74–84 KHMUROVA V., ODOTUK I. Stages erfolgreiche management von organisatorischen änderungen in der unternehmen 85–91 ZAKHOZHAI V. Information and analytical support of marketing on the principles of applied statistics 92–104 ZHARINOVA A. Intellectual capital formation and development conditions in Ukraine 105–114